Influences of Mass media(Extra)

  Mass media is communication that reaches audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on.

  Roles of mass media : Legislatures, media executives, local school officials, and sociologists debated about roles of mass media. And opinions vary and type of influence the mass media wields, all agree that mass media is a permanent part of modern culture. 3 main sociological perspectives on the role of media exist that the limited‐effects theory, the class‐dominant theory, and the culturalist theory.

  The limited‐effects theory suggests that because people generally choose what to watch or read based on what they already believe, media shows many influences.

  The class‐dominant theory argues the media reflects and projects the view of a minority elite.

  The culturalist theory : it combines the other two theories and claims that people interact with media.

  These 3 main theories about influences of mass media are interesting in terms of sociology.