McDonaldization is phenomenon that fastfood culture of McDonald(symbolized efficiency and Americanization) has the strong power of influence.
This term 'McDonaldization' is origined <The McDonaldization of Society(1993)> written by Socioligist George Ritzer. He explains features of modern society by using McDonald.
In detail, McDonald is symbol of fastfood industry in America. Fastfood system shows that unified American society. Fastfood system has 4 rationality principles : efficiency, pridictability, computability, and control possibility. These 4 rationality principles spread to whole world and make social & cultural features in modern society.
I think the term 'McDonalization' suggests both sides. Fastfood system like McDonald has efficiency and rationality but it brings about impersonal phenomenon to modern society.
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