「The Culture Code (Hardcover)」
While reading the code of culture, first, this code, the question arises in common in their lives and, to all Americans, all the code about what is applied. As an example, during their lifetime, in the case of the aunt of us, food is delicious without eating the food to satisfy the hunger, that is, seems to eat food for pleasure live in the United States. And you want to drink and drink together while eating rice to add the taste of food as the French people at the time of the meal. In addition, those who belong fairly rich, but if you live austerely I hated that luxury. However, uncle live in the United States life with exercise in the work every day for health has also living such aunt is a code for health came out to this in the "activities" . In this way, the writer, has claimed that most Americans live in accordance with the cultural code of their own country to such should be the thing that matches the code of life of the individual is also not likely. However, I do not agree about this. Even though as a result of the investigation on the basis of the sample is composed of hundreds of small, not only can not be generalized to such facts, and living in the United States, and with a longing for the culture of other countries is because if there are any number of people are. The writer, in spite of that it was born in France, but they do not line up with the code of the motherland was born, I immigrated to the United States. Therefore, I think I would have made a mistake that writers by generalizing the code to apply to every single state.
When I talk about the contents of this Second, the writer will talk about five ways to discover the code. Do not believe the words of the people, emotion is the energy required for learning. Also means different time message, engraved if Chigae structure rather than the content, code is also different culture if Chigae. Unlike some areas even in the people of the culture of countries such Maruheto as for "code are also different culture if Chigae" for, because it can do the same in other countries, I do not agree completely.
Third, it might say about the code of the United States, writers have stated many times in the book, you may become an important measure, based on the study of psychology marketing, the human code.
in a state in which the company has not completed a thorough understanding of the code of each country, if you start a business more than is necessary, the business so you can stand to enter the shortcut you perish, that you know the code, clearly is important. For example, it is possible to see cases Peter cruiser, a matching code Americans. However, they, as mentioned in the book, do not feel attractive at all is nothing special however is what is always.
However, there is a code that you can relate to any of these codes there is a code that has no empathy. Code that empathy is not to go most of the code writers wrote about it and try to introduce about this is the code for the perfection and quality of code. Writer has said, "operate" a code of quality, but as a Korean, in the sense of the quality of the product that some good me, are inclined towards the latest features and a contrary design thoughts and writer You. In addition, compared to what writer has metaphor and "dead" code of perfection, I think that it is "satisfied". It means that it is possible to satisfy the people like the novel features people accordingly, it is complete, there is no disadvantage that much, the quality is good, because it means that a complete . Thus, sympathy is not going well in the code of perfection and quality. It is a code for code that does not work in empathy The second one is the "identity". Most Americans at work, while you are looking for the meaning, from the perspective of South Korea, how the work just again as mentioned, get the invoice, only as a means to make money Koreans It is that view. In other words, is that it does not place any value to the work.
On the other hand, the code that you can relate to, is the code for the luxury. Code for luxury is the rank insignia of the army. If there is a memory that I bought and expensive expensive watches and clothes to show off to others and I, empathy will go most. I remember you showed me to even proud that you attend with possession of a particularly expensive watch. I think it is not just those limited to me, this is a thing to buy a luxury for most people to show off. The second is the code for the dinner home. Code for dinner home is circulation inevitable turn. Sometimes seen in the example for the house, empathy will go most sentences father. My father me what a company in Korea, eating together for dinner every day when young, but those who travel are instructed frequently from a few years ago, to eat together only once or twice a month .
I think you also want to find the code for more than one topic for Korean if the opportunity arises. You would like to know are thinking of another way Korean is also, or to thoughts like me really. A result of the search, code of Korean writers have in mind will come out with the passage of culture. I will say this is a concept made Karuryoso unconsciously feeling that Korea was connected between China and Japan. Writer has to be found a code for understanding the lives of Americans, to apply this to marketing. Applies to other people without reason should have a section that empathy is I, the Korean, as described above, because there are people who do not fit There are people that fit in the code even Americans like there is a part that can not be empathy it is not making a mistake of avoiding, be seems to apply well flexible.
Finally, it's a little but now understand that why Americans are immersed in work that way as you read this book, obesity or a lot, about what to eat indiscriminately food, it is related to the code It seems to have become an opportunity to will know the strange fact that are. It is insufficient in order to know it yet, but other cultures, and culture of the United States, I was focused on our culture seems to have been an opportunity you are interested to French culture further.
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