(extra) Blue Ocean

 

 Refers to a promising market that must not have competitors that are not known or do not currently exist. The Blue Ocean market demand is obtained by creativity rather than competition, great opportunity to allow a rapid growth and high profits exist in this. Because the law of the game is not yet decided, the competition is meaningless. Therefore, Blue Ocean is a representation that the market metaphor with hidden deep widely possibility that you have not tried it yet. The term is derived from management strategy theory of companies Kim wi chan professor was proposed with Rene Moborunyu over Professor school mates in the "Blue Ocean Strategy". Blue Ocean strategy is, through the idea conversion, to out of competition principles since the Industrial Revolution by providing differentiated and attractive products and services, and market own unique things itself that anyone can’t compete with companies.