Viral marketing is a marketing technique that Internet users spread voluntarily in order to promote the company's products and business through the radio medium of e-mail or other. The fact that it spread like a computer virus, such names attached. Viral marketing was beginning to attract attention flared in 2000, as a new Internet advertising methods. In view without direct public relations of companies, via e-mail of consumers advertising transmitted to the mouth from the mouth, it is different from traditional advertising. It is same with Discussions marketing, but the wave system is different. Discussions marketing, mainly by information provider, the message will spread. However, viral marketing will continue to spread information about the recipient.
While going along such as tendency, fashion, and the flow of reality, companies develop a web animation of fresh content and interesting content and bizarre palatable of netizens. And, it is to be posted for free on the Internet site, to indirect advertising to put the product and the name of the company in the meantime. If the contents of the animation is interesting, net user provides to other Internet users via e-mail. Unconsciously by being the topic among netizens, marketing will be naturally performed such a process is being repeated.
The some viral marketing ads may also use the approach of incentive aid measures to reward the person who taught the product information. Viral marketing is performed based on web animation technology, small file size makes playback play in near real-time is possible. Further, anyone can easily produce when using the program related. Has spread rapidly much more than advertising using a film such as television and movie existing before since the low cost.
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