As a method of creating for netizens to promote your company or product on a voluntary basis through and blogs messenger and e-mail, it is spread from the end of 2000, was beginning to attract attention as a new Internet advertising methods. Viral marketing refers to a marketing method for while transmitted to each other via, for example, additional Internet users who viewed the advertisement and product spread, and to cause the buzz on the internet naturally. The fact that it spread like a computer virus, is referred to as a virus marketing marketing and viral.
The viral marketing, is characterized in the same way as traditional advertising media, and toward the one-to-many, but there is no exposure of one, I have a differentiation in terms of exposure of the selection by the consumer. In particular, the online advertising a different format than the banner ads or keyword advertising, the scrap function to the other blogs, effect is spread, there is the advantage of being able to enjoy a high advertising effect with low cost .
Viral marketing is the same as the mouth marketing in a broad sense. However, such as through club and housewife, mouth marketing is contrary to the point content related to such use basis function of the product is large, it is either bizarre, viral marketing, coupled with corporate brand is an interesting and unique content There is a difference in that is disseminated over the Internet.
No comments:
Post a Comment