Advertising - extra credit

 Advertising - extra credit 

 

Summary

Technology that is used to draw the attention of the masses , such as products, services and opinions and exercise .

It is to persuade people to react in a uniform way for the content of advertising primarily is an object . The most ads , there is a deep relationship with the sale or promotion of any product , but it is allowed to vote for political candidates who or when , you can induce a safe driving to the people , to support the charity of many , as well as advertising of the product method is used . Is a source of income the most important in the mass media newspapers and magazines , such as television , advertising in many countries , have come to market , which is equivalent to several billion U.S. dollars in the world of non- Communist bloc .

Advertising of the Middle Ages and ancient , was descended from mouth to mouth . Progress first in modern advertising was possible in the development of letterpress printing has done in the 16th century and 15th century . In the 18th century led to the ad began to appear in the weekly magazine , which is published in London in the 17th century , such advertisements have been actively carried out . Development of industry massive of the 19th century , were grown advertising industry . When the advertising agency appeared was also the 19th century immediately in the United States . Advertising early stage companies was only in brokerage commissions you and finds the sheet of newspaper . However , including illustrations and advertising text , advertising company led to the early 20th century , which is to make direct advertising messages , the 1920s , and preparation , advertising from the investigative phase of the first , and advertising in the media a number of through to be published , to plan the perfect advertising strategy , it was ready to run .

The main media used in advertising , there are about 8 or so , become the most basic among them is the newspaper . Newspaper to provide a chance for you to change the ads frequently on a regular basis a number of circulation , and readership , lies close to the land of Yukari business advertisers to advertisers . In addition , it is also possible it is possible to attract the interest of the general public , and aimed at the readers of certain interest computer outdoor sports and , in literature , magazines are the major print media of other production interest of such people the people who , I provided me the opportunity to contact with people only become customers in the future. Many magazines nationwide by issuing the regionals , advertising that matches the characteristics of the region is us to be able to .

Media that is most widespread in the industrialized countries of Western Europe , is a television and radio . In some countries , for radio and TV are operated by state-owned , advertising is not allowed , but you can buy airtime that can advertisers do spot advertising of one minute or less in other countries possible. Spot advertisements are broadcast during the program or the middle of the normal program , but the time may be an advertiser can specify , broadcasting station defining . The most important factor in selecting a specific program of radio and television advertisers to export the ad , the number of listeners and viewers is how much , if the composition ratio he has become . The number of listeners and viewers , is a determinant of the amount broadcasters to charge advertisers , component ratio is , that to be able to select the broadcast time of the advertisement message advertiser to target the masses of specific is a determining factor .

As an advertising medium of other , transit advertising , which can be accessed millions of people using direct mail , which can be more finely , and to induce the interest of the individual person , poster or billboard , public transport , Ya match there is such a heterogeneous medium , including promotional materials , the exhibition hall and calendar.

Knowledge of the masses , of course, have to be produced and advertising are based on the use of the procedure of the medium to the most effective advertising . The strategy for configuring the advertising campaign complex , to use the media , advertising agencies , is based on a survey of consumer behavior and demographic analysis from the market . People who want to transmit the most advertising messages and also be seen , in order to provide an effect on them , the advertising strategy , advertisers also to run ads across media production ingenious advertising messages should be accompanied by a selection process planning and without the chance . Because of a limited budget , the advertiser must make a fundamental choice . Then , it will be determined in accordance with the selection of the advertiser , how would like to transmit the advertisement message of its own . In other words , is determined to target a lot of people , targeting small person , and whether the ads several times , or whether the advertising of a small number . Strategic decision-making of other operations, including the selection of these , sent down in the context of the verification of the advertising campaign .

There is no room for discussion about the power of advertising to inform , such as which product is being marketed to consumers . In the free market economy , that to be effective advertising affects the survival of the company . This is because, if the consumer does not know about a product like any company , it is not to buy the product . However, by advertising costs are included in the product price , criticized supposed to pay the commodity prices relatively high , and to be borne instead advertising costs the advertiser has been raised by consumer .

There is also a claim that we should make a price by the contrary , the ad is to enable the mass production and consumption of goods . In addition , it is possible that the cost of a major advertising campaign is very high , only a few companies will bear the cost of your advertising simply , therefore , that help us to be able to several companies dominate the market advertising there is also a claim . However , on the other hand , such claims can not be small businesses to compete with large companies on a nationwide scale , it would solidify his position by the ads on a scale regional to be or claim to be can .

In addition , advertisers , there is also a claim of legitimate content of the medium in which they have used , that is , giving the effect of too much to the character of television shows and tone of a newspaper editorial . Conversely, if the media strong financially , the fact is to place an advertisement , in order to have no choice but to rely on the mass media , and being able to repel interference ads as described above also been noted were . However , if any compromises the media endanger the independence of the medium and the particular advertiser , is going to lose the user of the medium will then contact the ad as a result.