Advertisers refer to the standard communications model of a source transmitting a message through a channel (which contains a degree of noise) to a target. Feedback is received by the source in response to the message. Good feedback typically comes in the form of money spent on the product advertised.
There are the three types of promotions are Win, Free, and Save.
Examples of "win"-type promotions are games and contests. Sweepstakes are probably the most popular "win" promotion. According to US law, purchase cannot be necessary to win a sweepstakes. If purchase were necessary, that would make it a lottery; and lotteries can only be conducted by the state.
A "free"-type promotion offers the consumer something for no charge. These are premiums (buy one product, get another for a discount, or for free), bonus packs, and sampling. A continuity program is a free-type promotion that makes the consumer part of a "club". An example of this are coffee shops that give their customers a card that is punched or stamped each time they buy coffee; after a certain number of purchases are made, they are given a free coffee.
Examples of "save" promotions are coupons, rebates, and other money-saving ads. Another is the FSI (Free-Standing Insert), a sheet of coupons typically inserted into newspapers.
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