Social media platforms (for extra credits)

Social media platforms

 Take a moment and honestly think about the time you have spent on your social media accounts this week. Include them all: Facebook, Twitter, Naver, Google+, YouTube.... Some of these sites have become a natural part of our daily browsing.

 In all likelihood, someone who manages an e-commerce website has at least given a thought to using these sites to further their business objectives. As an e-commerce professional, maybe you have tried, and are struggling on several of them. But you keep plugging on, utilizing every feature of every site you have signed up for. And there seem to be no results.

 There is a secret that social media marketers have been surprisingly lax in sharing: you should only focus on one social platform. Not in the long term, of course, but in the beginning. You create and work on a single profile. When you have an active following, and have found some success, you take the next step and create your identity on a different site, following the same process.