Social commerce (extra)

The term social commerce , Yahoo was first proposed in 2005 . Yahoo , social commerce , explained that shopping system that allows consumers to give them evaluation of the product, to share relevant information and shopping cart (pick lists),. SNS Facebook , and MySpace is called popular , these concepts , more developed , but the consumers , more comments of people who can be certain of the identity in SNS than the comments of public relations of the praise one color This is because the trust . Currently , a social commerce sites most , providing a cooperative function with the primary SNS bulletin board can leave a comment is attached .

Groupon was Chicago in the United States starting in 2008, ignited the boom of social commerce . If the purchase is not met certain number , founder Andrew Mason of Groupon began to persuade sell envisions a business model that transaction has been canceled . If the transaction is canceled if the seller did not have to pay the cost of 1 cents and Groupon . The Groupon , and a successful deal first , " to provide a single edition price pizza 2nd Edition " and pizzeria on the first floor of the residence building , people 20 people, has purchased this product at last . Since , is handed down the column seller with consumers seeking Groupon , Groupon has grown terribly . For the first time in two years service start , we have entered the city 44 countries around the world , more than 500 sales jumped to several tens of times every year . In 2010 , it embarked on Google's acquisition presents a $ 6 billion , but it was also that Groupon has rejected this, go up to the topic .

If you look at the transactions that come up in social commerce , discount to understand the common sense of is often difficult . I think following , and wonder what remains after to the discount of up to 90% at most from 30% . Of course , in the case of a franchise company several large , there is no choice but to abide that is Otogin profit , small-scale suppliers of most capacity is limited by the small profits and quick returns Sonsuru . Any losses arising Let me remove the social commerce suppliers to a certain portion of sales here , the seller of all the floating harbor . Loss enough to sell if sold literally .

Nevertheless , for hanging in social commerce it is rumor . The small-scale suppliers , with the exception of the flyer , there is no public relations means in particular . However , the effect of advertising flyer is not high than I thought . So , it is intended to use social commerce cost of manufacturing leaflets . In other words, it is a translation saw the deficit in the hope that consumers who visited us once looking for the next time.

For this reason , friction occurs frequently between the seller and the consumer . For example, each time you visit the store , be advisable to pay a more expensive service to consumers who have purchased 10 times voucher massage . In a position of sale , it is possible to match the break-even point if you do not sell other services , embark on sale desperately . Some people leave to not meet all of the 10 times massage in the consumer felt a burden on this process .

The problem still is it's dip if the material cost . It is intended to reduce the loss by using a material having a relatively low quality compared to the normal product . In the case of several stores , sometimes trouble occurs by giving Men駁or to provide other services to social commerce coupon user , if you do not purchase additional services . I tried to profit by force using the social commerce , adverse effect of reputation is worse rather is to happen .