Brand (extra)

The brand name that can be expressed verbally, can not be expressed in words as symbols, design, lettering, and is referred to as a brand mark. In addition, the brand name, brand mark in the middle of a legal guarantee that the exclusive use referred to in that trademark.

Brand is divided into private brand and brand manufacturers depending on whether in the distributor how it belongs to the maker . The electronic , contrary to it is preferable that the manufacturer uses for their products , and distributors large-scale retail stores , and wholesale shop , the latter shall be used for products that their are selling is . Has been commissioned production to the original manufacturers of the planning of the distributors of these , many private brand products is characteristic price is cheap compared to the quality .

Companies to grant the brand of their products , is to clearly distinguished from competitors' products it, but it is not independent of the presence of the brand loyalty of consumers . In the selection of the brand , brand loyalty is that a friendly attitude to have to brand a certain consumer , purchase frequency is high indicates repetition buying habits of the brand , such as that associated with it , to confirm in advance the quality the trend , the higher is the product that can not be .

Factors , match consumer preferences and brand image , like trend of the formation of habits and attitudes of risk -averse consumers . When introducing a new product that is associated with the brand , using the same brand in the market in general , name recognition of any brand is high, sales promotion activities of each product is a synergistic effect of under one brand This is because it is possible to aim at .